X REBRAND | 2/23/24 - Present
Rebranded X to appeal to younger audiences with an optimistic and modern image. Delivered a strategic plan, redesigned logo, and actionable branding insights.
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X REBRAND | 2/23/24 - Present
Rebranded X to appeal to younger audiences with an optimistic and modern image. Delivered a strategic plan, redesigned logo, and actionable branding insights.
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X REBRAND | 2/23/24 - Present
Rebranded X to appeal to younger audiences with an optimistic and modern image. Delivered a strategic plan, redesigned logo, and actionable branding insights.
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X REBRAND | 2/23/24 - Present
Rebranded X to appeal to younger audiences with an optimistic and modern image. Delivered a strategic plan, redesigned logo, and actionable branding insights.
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X REBRAND | 2/23/24 - Present
Rebranded X to appeal to younger audiences with an optimistic and modern image. Delivered a strategic plan, redesigned logo, and actionable branding insights.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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TERRA GOLF | MARKETING LEAD | 2/23/24 - Present
Managed TerraGolf's social media, boosting Instagram engagement with quality posts. Delivered a brand video, marketing materials, and a multi-platform presence.
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MIDNIGHT IN PARIS | PAST WORK
Organized and performed as the main DJ for *Midnight in Paris*, a sold-out musical event. Managed all aspects, from venue logistics to marketing and ticketing.
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REDBULL x MUSTANG NEWS | MARKETING | PAST WORK
Collaborated with Mustang News and Red Bull to boost Cal Poly sports viewership. Revamped social strategy, hosted a sportscaster contest, and drove sustained growth.
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SHABANG | PAST WORK
Curated and performed a music composition at Shabang Music Festival. Paid to DJ and showcase my original work. Photos from the event and an audio clip of my performance.
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SHABANG | PAST WORK
Curated and performed a music composition at Shabang Music Festival. Paid to DJ and showcase my original work. Photos from the event and an audio clip of my performance.
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WAVZINE | 2/23/24 - Present
As part of the wavzine artist collective, I helped in various teams regarding music playlists, articles, magazines, and event creation.
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WAVZINE | 2/23/24 - Present
As part of the wavzine artist collective, I helped in various teams regarding music playlists, articles, magazines, and event creation.
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WAVZINE | 2/23/24 - Present
As part of the wavzine artist collective, I helped in various teams regarding music playlists, articles, magazines, and event creation.
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BOUNCE | CAMPUS LEAD| PAST WORK
Managed Bounce's launch in San Luis Obispo, onboarding event creators, building a team, and hosting events with frats, bars, and venues, growing app users rapidly.
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LVIN | CAMPUS MANAGER | PAST WORK
Managed LVIN's San Luis Obispo campus, recruiting ambassadors to market trips. Achieved a 125-person quota for spring break trips two years in a row.
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LVIN | CAMPUS MANAGER | PAST WORK
Managed LVIN's San Luis Obispo campus, recruiting ambassadors to market trips. Achieved a 125-person quota for spring break trips two years in a row.
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The Creative Act | BY Rick Rubin
The Creative Act by Rick Rubin has transformed how I approach strategy and creativity for any project, regardless of the brand or industry. Rubin's reflections taught me to view creativity as a disciplined yet intuitive process—a journey rather than a final product. His insights on tapping into authenticity, embracing vulnerability, and fostering an open mind have enriched my strategic thinking. Now, I approach each project by leaning into the unique, organic potential of an idea and allowing it to unfold naturally. This perspective has helped me prioritize authenticity and originality, giving me a grounded, flexible approach that I can apply across all future projects.
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Ogilvy on AdvertisingOgilvy on Advertising has deeply influenced how I approach strategy for any project or brand, big or small. David Ogilvy’s insights helped me see advertising as more than creative flair—it’s about using persuasive, well-researched messaging to solve real business challenges. His emphasis on understanding consumer behavior, crafting clear benefits, and maintaining authenticity has sharpened my strategic approach. Now, I prioritize knowing the audience inside out, positioning every message to drive measurable impact. This perspective will guide me as I craft future campaigns, helping me balance creativity with practical, results-driven strategy, no matter the industry.
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Playing to Win | BY A.G. Lafley and Roger Martin
Playing to Win by A.G. Lafley and Roger Martin has transformed how I approach strategy and future projects, no matter the brand or company. It taught me to see strategy as a series of purposeful choices rather than a vague plan. The book’s five key choices—defining my winning aspiration, deciding where to compete, figuring out how to win, identifying essential capabilities, and building the right management systems—now form the backbone of my approach. This framework has reshaped my thought process, pushing me to align every decision with a clear goal. Going forward, I feel empowered to make bold, focused choices that drive real value and elevate my strategic impact in any environment.
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Competitive Advantage-Creating and Sustaining Superior PerformanceCompetitive Advantage by Michael E. Porter has reshaped how I approach strategy for any business or brand. Porter's emphasis on building sustainable competitive advantages taught me to look beyond quick wins and focus on creating lasting value. His frameworks, especially cost leadership, differentiation, and focus strategies, now guide my decision-making. I approach each project with a keen eye on what truly sets a brand apart and how it can maintain that edge over time. Going forward, this approach helps me think strategically about positioning and profitability, equipping me to drive meaningful, long-term success in any competitive environment.
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Virgil AblohMinimalistic bold designs.
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Virgil AblohMinimalistic bold designs.
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